''LIFT AS WE FLY'' (Not in literal translation, it means something like ´´walking hand in hand``
The slogan symbolizes *unity and collective progress*. The idea is that as the team advances and reaches new heights, they also elevate the community around them. The uniform features elements that pay homage to Atlanta’s history and culture. , such as the "Heritage Blue" inspired by the team's 1968 roots¹.
Additionally, the “Lift as We Fly” campaign includes initiatives to support local small businesses in Atlanta by hosting events and highlighting these businesses to help boost the local economy.