''WINNING IS ALL THAT MATTERS!'' A tribute to Pat Riley, the genius behind the HEAT Culture, and his obsession with winning. Red, the color of the HEAT's most epic moments – titles, records and glories – represents this winning culture that is already part of the team's history. Because it's not enough to create a standard, you have to live with determination, face challenges head on and, without fear, "Bleed HEAT Red"!
